SKO (Sales Kick Off)

Sales Kick Off is Darktrace’s biggest annual internal event, recognising the companie’s massive achievements and rockstars, as well as preparing our Sales team for the year ahead. This year’s theme was racing, celebrating our partnership with McLaren, and I created a dynamic and versatile logo that, along with the font, represents us being in the fast lane of growth and success. The logo was displayed front and centre across many brand assets including invites, presentations, skits, intros and merchandise.